Board Game Logo Design

Introduction to Board Game Logo Design

Board game logo design is the graphical representation of a board game brand. It involves crafting a visual identity for the game which helps it stand out and communicate what players can expect before they actually pick up the box and get playing. A great logo needs to be eye-catching and easy to remember, while conveying a certain message – either through colors, shapes or some other representation – as to what kind of game experience awaits those who decide to invest in the product. Creating a strong and memorable logo is important because it signals quality, encourages loyalty, and gives life to a recognizable brand that players will come back to time and again.

Knowing your Audience

When designing a logo for a board game, it is important to consider the demographics and tastes of the people who will be playing. Statistical information about the age group and interests of those likely to play your game can help inform your creative decisions. Additionally, think about what kind of atmosphere you want your game to evoke: Is it fun and casual? Strategic and complex? Is there a particular theme or style you want to emphasize? This can be achieved by carefully selecting colors, fonts, symbols, etc., to create an appealing aesthetic tailored to your target audience. With such considerations in mind, successfully creating a board game logo that resonates with players is possible.

Logos in Different Formats

Creating a logo for a board game means understanding how to use the logo in different formats. This often translates to creating logos that work across multiple platforms; from print media, websites, documents and more. For example, if a board game company wants to print one of their logo on merchandise such as t-shirts or hats, they need to come up with a design that looks good when printed as well as shrunk down so it fits small items like pins and buttons. Additionally, they also have to consider how the logo can look when used on webpages and social media posts ” this could mean using visual elements in the design to create something eye-catching. It’s important that it is recognizable across all platforms – the same color scheme and font should be used consistently throughout. Good logo design requires thorough thought into how the logos will look across different formats.

Understanding the Design Process

When it comes to creating a board game logo design, the process can seem daunting for those unfamiliar with the steps involved. A good plan of attack is essential in ensuring that the final design meets all of the expectations and desired results. At the outset, it is important to determine who the intended audience will be, as well as any specific requirements or restrictions that may apply. This allows for a more focused approach from the initial brainstorming phase through to what shape, elements, colors or fonts should be used in the final logo design.

Once these details have been determined, it is important to create an effective concept for your design. For board game logos this could consider a variety of approaches including fun and bold illustration styles or classic emblem designs with strong typefaces. Once you have a concept that resonates with your target audience and suits their needs it’s time to bring it to life in the form of a working file.

The technical aspect then begins where out-of-the-box solutions will not cut it – programs such as Adobe Illustrator are often best utilized due to their ability to create complex vector graphics efficiently and accurately. Finally, during testing it is effective to use mockups on product packaging such as cardboard boxes or gift wrap; being able to review how they will look out in market on actual products helps bring clarity and assurance if there are any tweaks required prior to completion.


When creating a board game logo design, it is important to do your research. Researching various elements and styles which work best for the design you are looking to create is an essential step in achieving a successful result. It would also be beneficial to look at logos of popular board games and analyze what designs elements make them effective. This can help you determine which graphics, fonts, and color combinations are appropriate for your own game’s logo design. Additionally, researching trends in logo designs can give you insight into what newer or inventive approaches may be available. Ultimately, the more research that goes into the process, the better chance of success the final result will have in representing your brand effectively.


Before deciding on a logo idea, it is important to brainstorm and research designs for board game logos. One way to do this is to look at other games in the same genre as your game. Look not just at their logos, but also the game artwork and character elements associated with them. This will help you understand what kinds of visuals have already been used in that space and get an idea of modern aesthetics. Additionally, researching archetypal symbols”like knights, dragons, etc.”can help you craft meaningful visuals relevant to your theme or concept. From there you can start sketching out possible logo design options that express the style and flavor of your board game.

Board Games Turned Into Apps

Colors and Shading

When designing a logo for a board game, it is important to consider the colors and shades that will be included. The color combination can convey the vibrancy of the game, so it is important to choose colors that are eye-catching and appealing. Warm tones such as yellow, orange and red represent passionate energy, while cooler hues like blue and green evoke calmness and balance. It’s also important to find an appropriate balance between light and dark shades when creating depth in the artwork. A blend of shades creates visual interest as opposed to using high contrast elements which can be too jarring or distracting. In addition to finding complementary colors, one must also consider how they affect each other when placed next to each other in context with the artwork; investing time into small details such as shading or gradients can bring life into a design without overcomplicating it. Lastly, prioritizing color accessibility helps guarantee that everyone has access to enjoying your product no matter their level of visual impairment or disability.


The typography chosen for a board game logo must be carefully considered. After all, it will act as the main focal point of the entire design. It should clearly and accurately reflect the personality of the game while captivating its target audience. The goal is to create an unforgettable logo that draws attention and encourages customers to buy the product. To achieve this, fonts that create an eye-catching, attractive design are best. Experimentation with different font styles and sizes can help you find the perfect fit for your board game logo. It’s important to consider how easy it is to read the font at various sizes, as well as how legible it will be when used on a variety of mediums such as websites, apps, advertisements, and packaging. When experimenting with different text treatments such as bolding or italicizing don’t forget to also add unique details such as drop shadows and outlines to further emphasize the words or letters. By creating an interesting typographical combination to represent your what your board game is about, you will have a distinct logo that stands out from the rest!

Symbols and Icons

When designing a logo for a board game, it is important to consider the symbols and icons that will be used in the design. This helps communicate the message of the game while also making sure it stands out from others in its category. Practical considerations should be taken into account such as making sure these symbols and icons are appropriate for various age ranges, recognizable at smaller sizes, and able to convey the overall aesthetic of the game. Additionally, secondary elements such as text and other graphical elements should also be thoughtfully considered to ensure synergy between all aspects of the design. Overall, careful selection of symbols and icons is essential when creating an effective logo that effectively conveys a board game’s unique spirit.

Importance of Branding

Branding your board game logo is important because it gives the game a distinct and recognizable look and feel. A well-designed brand identity can be used to portray the message that you want your customers to know about your product. Additionally, it will make your board game easier to identify in a market where multiple competing products are being sold.

When creating a board game logo, consider any colors or symbols that could be associated with the game or genre. You may also choose to incorporate art inspired by the theme of the game. It is important to remember that using bright, bold colors as well as incorporating appropriate graphics and/or text can help emphasize key elements of your brand identity and create an attractive design.

Along with designing an eye-catching logo for your board game, use consistent messaging throughout all marketing materials and websites associated with it. This includes developing mission statements, tag lines and consistent written language associated with the product like descriptions on package cards or even slogans for promotional campaigns. Additionally, ensure any font you choose has high readability and is legible on different surfaces like box art or event banners. Lastly, try to maintain consistency across all communication channels, including both digital platforms like social media as well as physical collateral like posters or catalogue fliers so customers always recognize your brand quickly and easily no matter what device they’re viewing from

Art Direction

When it comes to board game logo design, art direction is critical for ensuring the clients expectations and desires are met. With the right approach, a board game logo can be an effective way to boost consumer interest in a product. A successful board game logo involves working with photographers, graphic designers, and/or illustrators. Collaborating with these creative professionals allows the client to develop their desired visual style while bringing unique perspectives to the table. The photographer may be able to suggest unique lighting techniques or poses that would make an impactful statement in a logo’s imagery and composition. A graphic designer may be able to suggest ways to optimize typography or colour palettes or symbol selections that best reflect the desired aesthetic. An illustrator may offer different approaches for developing pieces of artwork and arranging them in order to establish the brand identity for the board game. Working with these key players enables the client to get a persuasive result that accurately reflects their product’s vision.

Sorry Sliders Board Game

Finish Touches

The final step in board game logo design is to apply the finishing touches. This could include adding texture, color, and layout elements. Texture can come from layered texturs or gradients that give the logo a three-dimensional effect. Color should be used for maximum impact, but also taken into account according to the target demographic of people who will be playing the game. Once these basic colors are set, then a designer should look to organize them into an appealing layout or shape. Different fonts and shapes can give a logo instant recognition ” but only when these individual elements have been selected with consideration for each other and how they will look together overall. Finally, any elements of personalization should be added – such as mascots, slogans and illustrations ” to create a uniquely memorable logo that perfectly represents the board game in question.

Design Software

For designing a logo for a board game, there are several tools that can be used. Graphic design software, such as Adobe Photoshop and Adobe Illustrator, is well-suited to designing logos. These programs offer a variety of features to help with the creation process ” from editing digital images to incorporating text and creating shapes. Other tools include vector graphic applications like CorelDraw and Inkscape which leverage vector graphical elements like lines, points, curves, shapes and text to create logos. Additionally, some specialized logo-making software could provide templates or other specific functionality for logo design. Lastly, logo generators will provide various icons and options for quickly generating unique logos using computer algorithms.

Designing for Print and Digital media

A board game logo design should be aware of the differences between print and digital media when creating a logo. When designing a logo for print or digital, different considerations must be taken into consideration. Print media includes physical products such as books, magazines, newspapers, flyers, and other printed products that will be seen from four feet away. Digital media includes websites, blogs, apps and other materials that can appear on a variety of devices such as computers, tablets and phones.

When designing for print media it is important to consider how it will appear at different sizes. The logo may look different at large size compared to smaller sizes so ensuring that the design works well across both mediums is key. Additionally, CMYK (cyan, magenta yellow and black) colour profiles should be used when designing for print while RGB (red green blue) colour profiles should be used when designing for the web. Fonts used in the logo should also vary depending on the use; font designs are optimized differently depending on the medium they are being used in. Designs aimed towards physical media need to ensure legibility at small sizes while online logo designs have more freedom with creative fonts as there is less need to consider this factor when legibility isn’t an issue online.

Another thing to keep in mind when designing a board game logo is that images or graphics associated with the look should remain consistent across all platforms once finalized. This ensures customers have an immediate recognition of your brand regardless of the platform when seeing your logo for the first time!

Wrapping it Up

Many board game logo designs contain images of the actual board game, an iconic symbol from the game, or even a character from the game itself. When designing your logo it’s important to keep in mind that this must be memorable and also represent your brand. The perfect logo should feature an eye-catching design with relevant colors and fonts that communicates what the brand stands for.

In order to successfully create a great board game logo design there are a few best practices you should follow. First and foremost, research your target audience so you know who will be playing your game and use the insights gained in your design process. Additionally, make sure that you focus on simplicity when creating your logo as complex logos tend to make designs look cluttered and may deter potential players. Finally, pay attention to every small detail such as color choice, font selection and iconography so everything effectively ties together into one cohesive piece of art that accurately represents your brand.

To recap, success in design a great board game logo starts with research into knowing who the target audience is for the specific game being designed for. From there it’s important to focus on simplicity while regarding all details such as color choice, font selection and iconography to ensure everything ties together effectively into one cohesive piece of artwork that accurately reflects the core values behind the brand or product being represented. With these key tips in mind, you should now have all of the tools needed for creating eye-catching board game logo design which can attract new players!

Send this to a friend